Harley-Davidson and Realtree® Launch Limited “Get Lost” Collection

Riders, gearheads, and camo lovers — here’s something worth revving about. Harley-Davidson and Realtree® have officially joined forces on a new collaboration called “Get Lost”, a limited-edition capsule that merges two worlds: the open road of Harley and the wild, rugged aesthetic of Realtree’s signature camouflage.

What’s the “Get Lost” Collection?

The “Get Lost” line is all about bold graphic apparel and gear that wears your adventurous spirit. It’s not just about blending into nature — it’s about owning the wild. Harley-Davidson’s official store now features offerings from this collab: shirts, hoodies, jackets, bags, and accessories dressed in Realtree’s camo patterns.

The tagline says it all: “No rules. No map. No noise.”

In some markets (like Italy), you can already spot pieces like the Realtree® APG Harley-Davidson hoodie — a midweight fleece with contrast panels and a bold camo graphic across the front and back.

They’re also expanding the line beyond tops: joggers bearing the Harley & Realtree co-branding have popped up at Harley dealers in the UK.

The Story Behind the Collaboration

Harley and Realtree each bring strong identities. Harley offers legacy, freedom, the open road. Realtree is a leader in outdoor camouflage design, known to hunters, outdoorsmen, and fans of rugged style. Together, they tap into a crossover between road-open riding and wilderness adventure.

One impactful piece from this venture is the Harley-Davidson and Realtree Pan America build — a Pan America motorcycle customized in tandem with Realtree branding and visuals. The build is part of the storytelling side of the collab: it shows that it’s more than apparel — it’s a lifestyle.

The partnership isn’t just cosmetic. It underscores a deeper alignment: those who ride often feel at home in nature, seeking roadless paths, rugged terrain, and that sense of freedom you can’t get anywhere else.

What You Should Know 

• Limited run: Since “Get Lost” is a capsule / limited edition, pieces may sell out quickly.

• Quality & materials: Given Harley’s legacy in apparel and gear, expect durable fabrics, attention to stitching, and wearable design. The hoodie in Italy is 60% cotton / 40% polyester fleece, with panels of 80/20 contrast fabric.

• Sizing & availability: Depending on your country, stock may vary — check your local Harley dealer or the Harley online store for localized stock.

• Style pairing: The camo motif works well as a statement piece; pair with simpler riding gear to let “Get Lost” elements shine.

Harley-Davidson and Realtree® Focus

1. Cross-audience appeal
   By blending Harley – Davidson’s iconic motorcycling legacy with Realtree’s strong foothold in outdoor and camo culture, the collaboration draws fans from both realms.

2. Lifestyle branding
   It’s not just about selling gear — it’s signaling an identity. If your ride is your escape, if trails call louder than traffic, “Get Lost” speaks to that.

3. Gear as art / story
   Collaborations like this elevate riding apparel to collector territory. Those pieces become conversation starters, not just clothes.

4. Expanding Harley’s portfolio
   Harley increasingly leans into lifestyle products, not only bikes. The “Get Lost” collab helps them stay relevant beyond the garage.

Looking Ahead

Will Harley and Realtree continue to expand this collaboration into more custom bikes, accessories, or tech gear? The Pan America build suggests it’s on their radar.

Also, observing how the collection performs in different markets (Europe vs US vs Asia) might dictate future drops or expansions in the line (jackets, helmets, perhaps even hard goods like luggage).

For motorcyclists, “Get Lost” is more than fashion — it’s a nod to that internal voice that whispers, “go off the paved road.” Whether you ride a cruiser, adventure bike, or something in between, this collab gives you fresh gear to manifest that spirit.