History of Moto Guzzi: from origins to legend

Moto Guzzi V9 Bobber

History of Moto Guzzi: from origins to legend

Let me take you on a journey through the fascinating history of Moto Guzzi, a brand that has deeply etched itself into the heart of Italy and the world of motorcycling.

It all began in 1921 in Mandello del Lario, a picturesque village nestled between the majestic mountains and tranquil waters of Lake Como.

It was here that Carlo Guzzi, the technical mind, and Giorgio Parodi, the entrepreneurial soul, together with his brother Angelo, united their visions to create something extraordinary. The birth of Società Anonima Moto Guzzi marked the dawn of a new era, with the ambition of producing motorcycles that were symbols of innovation and passion.


The Symbol of Moto Guzzi

The emblem of the eagle with spread wings, chosen as the company’s symbol, was a tribute to their friend and aviator Giovanni Ravelli, who tragically did not live long enough to see their common dream become reality.

This symbol, however, became much more than a mere homage: it represented the rise, ambition, and freedom that Moto Guzzi would embody for years to come.


moto guzzi


The following years were characterized by a series of innovations and successes. The 90-degree V-Twin engine, introduced in the 1960s, became one of Moto Guzzi’s distinctive features, known for its exceptional performance and reliability. This innovative design not only cemented Moto Guzzi’s reputation in the industry but also demonstrated its ongoing commitment to excellence and research.

Over the years, Moto Guzzi achieved notable triumphs in sports competitions, highlighting its competitive spirit and engineering excellence. Among these, the five consecutive victories in the 350 cc class World Championship between 1953 and 1957, and the creation of the V8 500 cc GP Race Bike, one of the most complex racing motorcycles of its time, stand out. Despite challenges, passion and innovation continued to drive the brand towards new horizons.


moto guzzi v8 sport


A Story of Genius and Resilience

Moto Guzzi has gone through difficult times, especially in the post-World War II period and during the 1960s when it faced a financial crisis that threatened its existence.

However, the brand’s ability to adapt and innovate, as demonstrated by the introduction of popular light mopeds like the Dingo and the Trotter, as well as the development of the 90° V-twin engine, allowed Moto Guzzi to navigate through these turbulent times and continue to thrive.

Today, Moto Guzzi remains an icon of Italian culture, a symbol of freedom, adventure, and passion. Its motorcycles are not mere means of transportation; they are bearers of a rich heritage, carrying the stories and dreams of generations of enthusiasts.

Moto Guzzi continues to look forward with the same pioneering spirit of its founders, innovating and honoring its heritage while continuing to write its legend in the heart of Italy and the world.

Moto Guzzi is appreciated worldwide, with a distribution network covering numerous countries. The diversity of its models attracts various types of motorcyclists, from adventurous travelers to lovers of retro and custom style, to enthusiasts of pure performance.

Since 2004, Moto Guzzi has been part of the Piaggio Group, one of the largest motorcycle manufacturers in Europe and the world. This partnership has only strengthened Moto Guzzi’s position in the industry, allowing it to continue innovating while maintaining its characteristic Italian spirit.


Moto Guzzi and Cinema

Moto Guzzi, an iconic brand in the world of motorcycles, has made memorable appearances in the world of cinema and television. For example, the Moto Guzzi Griso SE was seen in episodes of the TV film “Person of Interest” and Bruce Willis was spotted on a Griso in a scene from “The Surrogates” (2009). The Moto Guzzi 1000 S starred in Eric Tretbar’s film “Girl Meets Bike” (2012). Going further back in time, it was the undisputed protagonist with the Moto Guzzi Ercole model in Federico Fellini‘s film “La Strada” (1954) with Anthony Quinn.


The Most Loved Guzzi Models and Current Ones

Regarding the best-selling models, Moto Guzzi has a long history of innovations and successes both on the track and in the market. Some of its models have gained iconic status, like the V7 series, first introduced in the 1960s and still popular among enthusiasts today.

The V7 is notable for being one of Moto Guzzi’s best-selling motorcycles in the UK.

The current Moto Guzzi models include a wide range from the V85 TT, an adventurous bike that turns every journey into a discovery, to the V9 Bobber, offering a modern interpretation of the classic bobber style, to the V100 Mandello, which represents the pinnacle of power in Moto Guzzi’s 2023 lineup, with a transverse 90° V-twin engine delivering 115 HP.


ace stone ctn - motorcycle leather saddle bag for moto guzzi v7 stone - ends cuoio


Our Leather Bags for Moto Guzzi

At Endscuoio, we try to contribute to the prestige and beauty of this iconic brand, through the production of saddlebags for Moto Guzzi and fork bags, all made of 4 mm thick vegetable-tanned leather.

This environmentally respectful processing gives each bag beauty and strength, offering the Guzzi motorcyclist the best in terms of both quality and practicality.

To learn more about the rich history and innovations of Moto Guzzi, you can visit the official Moto Guzzi website and the dedicated Wikipedia page.


Initial image taken from the official motoguzzi.com website

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