Sturgis Motorcycle Rally is a great event that every year gathers bikers from all over the world into a scenic landscape for a few intense days of fun, food, tours and – of course – motorcycles. Lets’ see how it all started. The very first Sturgis motorcycle rally was organized, on August 14, 1938, by the town’s motorcycle club called the Jackpine Gypsies who bought and developed large tracks, hill climbs and field areas where the rally would be held. Credits go to Clarence Hoel “Pappy” that, after purchasing a franchise of the Indian Motorcycle Company, gathered together a group of motorcycle enthusiasts that later became the Jackpine Gypsies.

During the first few years, the Sturgis motorcycle rally focused on racing and stunts, testing the participant’s various riding skills, courage and stunt creativity. By the 1960s, the rally action expanded with hill climbs and motocross. Audiences saw more daredevil manoeuvres like the half-mile track racing, ramp jumps, head-on automobile crashes and board wall crashes. Acts that granted Sturgis motorcycle rally nowadays tremendous popularity. From 1938 until now, Sturgis Motorcycle Rally was not held only once: it happened in 1942, at the height of World War II.

Today, the Sturgis Motorcycle Rally continues to reap the support and attendance of both participants and motorcycle fans all over the United States and in some parts of the world. In 2015, a record 739,000 attended the rally’s 75th anniversary, including entire families who came with their RVs and rode the few last miles to Sturgis on their motorcycles.

Here at Ends Cuoio, we have always been big fans of the event. This year we will not be able to participate to the event but the last thing we want is to let down our fellow bikers. So, with this festive mood initiated by the Sturgis Motorcycle Rally, we would like to celebrate by giving everyone a $20 voucher to spend in our shop. Continue the reading to discover how to get this FREE voucher*.

How to receive the free $20 voucher?

Getting our Voucher worth 20 dollars is as simple as drinking a glass of water. All you need to do is follow all the the steps listed below. Please remember that the offer is valid only during the event, therefore you have this chance in a time frame that starts on August the 3rd and ends on August the 12th 2018.

1. Snap a picture of yourself during Sturgis Motorcycle Rally or in the surrounding scenery

The rally is an incredible event full of amazing sights. The first step of the contest is to take a selfie or a picture of the strip, of a road corner, of a pub or whatever you think is iconic of the event and post it online. Keep in mind that the event takes place in the black hills which are filled of breath taking sites characteristic landscapes such as the Devils Tower and Mount Rushmore.

Sturgis Motorcycle Rally - Mount Rushmore

Photo by May on Unsplash

2. Share your picture using the hashtag #endscuoioambassador

This is the most important step of them all. Since we cannot be there, the whole reason we are setting this up is to have you being our eyes during the event. It is not quite like being there, but at least it is something. All you need to do is to upload your favourite picture or pictures on your Facebook or your Instagram account and use the hashatag #endscuoioambassador.

3. Get your free $20 voucher

Once you have posted the picture,  if you do not receive a message from us, let us know that you wish to receive your voucher. You can send us a direct message on Facebook/Instagram or send us email [email protected] with the link of the shared picture. We will check the hashtag everyday, and contact everyone who posted as soon as possible. We will distribute the voucher starting from September the 1st 2018.

Looking forward to seeing your amazing pictures at Sturgis!